En mi anterior post, abordaba la estrategia de búsqueda de clientes, cuándo y cómo hacerlo. Se trató de un artículo que requería de una segunda parte donde se aborde cuándo tomar la decisión estratégica de buscar mercados, y por lo ... Leer más
Una buena web empresarial es un arma de doble filo. Por un lado debe estar orientada al cliente, satisfacer sus necesidades y cumplir con los objetivos de la empresa en internet. El cliente debe poder encontrar la información que busca de manera sencilla y la web debe reflejar la identidad ... Leer más
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